Ux

Comfy prototype

Info

  • Date:
  • Type: Prototype
  • Client: Personal

Software

  • Sketch
  • Adobe XD

Description

Comfy is a mobile conference app that will help attendees to make the most of their experience during the event, developed as my final project at General Assembly's UX course.



The problem definition

To build a groundbreaking conference app, offering an innovative and solid way to present all the agenda items, organize the attendee’s schedules, connect people and send notifications to all the participants.

Our first priority is to make it really simple for the users to interact with each other using the QR Code provided in their badges. They can scan the QR code to add talks, connect with people and interact with sponsors during the event.


The User Research

A) “OUTDATED AND MESSY INFO.”

70% of the interviewed got frustated with the schedule outdated list in the previous conference apps they had experience with. 50% of the attendees missed talks and important details about the event, getting upset for it. 90% of the users wants to create a personalized list of talks and stands to attend during the conference.

“The ideal app should provide information up to date. It needs to be trustful”. - User research

B) “POOR NETWORKING.”

80% of the interviewed wants to meet people (including attendees and speakers) during the event and 78% desires a help to achieve it from the apps. 83% of the users wants to make contact with companies and to increase the professional networking.

“The conference APPs should promote interaction between attendees and speakers”. - User research


The User tests

A) COMFY’S FEATURES

89% of the testers got the QR concept of the app. 84% of the testers found the app easy to navigate. 90% of the testers found Comfy’s interface beautiful and clean. 60% of the users got confused with the add to my agenda bottom, so Comfy’s app changed the UX initial idea through feedbacks, making it easy to use.

“Comfy is very interactive and easy to navigate”. - User test

B) BUILDING A NETWORK

95% of the testers loved the interactive focus of Comfy’s app. 80% of the testers interacted with the social features very well. 83% found the personal agenda very useful and easy to use.

“I loved the idea to add speakers and companies in my contacts. It’s so nice to have an app that helps to increase my professional networking.” - User test


The Design Solution

Concepts to solve the problem:

  • INTERACTIVE SCHEDULE: Add talks, people and download files. You can create your personal agenda.
  • INCREASE YOUR NETWORK: Connect and chat with attendees, speakers and companies. Exchange your virtual business card.
  • POST-CONFERENCE: Discover all the events, parties and meetups after the event. Get in touch.
  • UP TO DATE: Alerts and notifications on time. You won’t miss a talk or event. Just check your inbox.
  • Use the QR Code provided in your badge to add talks, people and interact during the event.

Persona



The Design Process

There are many variations of conferences app, but the majority of them have suffered with outdated information, poor networking and confused interface.

Comfy came to inject interactivity to the conferences, by providing a clean visual design, files to download, a personalized agenda, functional social features, interaction with companies, and a chance to improve the attendees networking during and after the event.

The user will get the QR Code provided in the Conference, which offers many possibilities. The user will be able to add people, talks, companies and exchange a “virtual business card” during the event.

Comfy had great tests results and it is improving its features everyday, getting very valuable user feedback for the most important user in the process: the conference attendee.


The first wireframes


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